Check it out, a new magazine is launching, and at a really affordable price, too:

The wonderful world of science-fiction pulps is populated with lithe heroes, bosomy heroines, bug-eyed monsters and space-suited villains from Mars. It is also garishly illuminated with the latest pseudo-scientific jargon. Readers of Thrilling Wonder Stories, Amazing Stories, Weird Tales, etc. take such words as teleportation, parastasis and rhodon-deracts in stride.

Into this world of science and sex this week stepped a new contender, the Magazine of Fantasy, a slickish, 35¢ quarterly. Published by the American Mercury’s bustling Lawrence Spivak, who also runs radio’s Meet the Press program and puts out a string of mystery publications, Fantasy is designed to lift imaginative fiction up to the level of the highest brows.
 

Click here to read the rest of this breaking news story. Oh, wait, this was published in 1949…

That’s right–the launch of F&SF was covered in TIME. This was an interesting thing to stumble across, and one of the reasons the web is really great.