Over at the Galactica Blog, they quote an interview with Jamie Bamber (Apollo) in which he talks about how he dislike (sic) the label "SCI FI":

I think that’s a problem that science fiction has that it will always marginalize itself by calling itself SF. It’s unfortunate that we’re on the SCIFI channel; we can’t even get away from [the sci-fi label]. We couldn’t brand the show as anything else because of the network we’re on.

No, dude, you couldn’t brand the show as anything else because it employs numerous genre conventions and to call it anything else would be fucking stupid.

I should really be used to this by now, since seemingly every star of every SF television show or movie has to, at some point, deny their show/film’s SFnal nature. To be fair, the interview question did bait that response. But still. Frakkin’ idiot.