The Quill Awards
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Voting is open for the Quill Awards, a “consumers choice” award which celebrates the best adult and children’s books of the year in 20 categories. (Readers vote for the winners from among the five finalists in each category, which were selected by a nominating board comprised of approximately 6,000 invited booksellers and librarians. Voting ends September 30.)
The only actual SF/Fantasy category book that made the SF/Fantasy category was George R.R. Martin’s A Feast for Crows; the others are all mainstream imports. I think we should all rally behind the Martin in both the SF/Fantasy category and in the Book of the Year category to tell publishers that damn it, being labeled SF/Fantasy is nothing to be ashamed of. And since this is a mainstream sort of award, I would find it amusing and satisfying for a fantasy novel to win Book of the Year.